What is GPSR? What You Need to Know to Avoid Making Your Business Illegal!
The new regulation of the European Union (EU), GPSR (General Product Safety Regulation), is a comprehensive package of laws that aims to increase the product safety standards of businesses. GPSR, which came into force in 2024, has brought significant innovations for both manufacturers and sellers. If your business does not comply with these rules, you may face serious legal problems.
Why is GPSR Important?
GPSR is designed to ensure consumer safety. It is a basic requirement that all products sold in EU countries do not pose any risk to users. This regulation is of great importance, especially for businesses that sell online. Because the safety of products offered on e-commerce platforms is frequently questioned by consumers. Thanks to GPSR, the reliability of products is increased and consumers' trust in brands is strengthened.
How Does It Affect Your Business?
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Product Traceability: GPSR requires that products be traceable throughout the entire supply chain. This is especially important for importers and manufacturers. All product-related information must be recorded.
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Security Assessment: Every product must undergo a comprehensive security assessment before it can be released to market. This process applies to both physical and digital products.
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Appointment of a Responsible Person: The GPSR requires the appointment of a “responsible person” for products sold on the EU market. This person is responsible for documenting that the product meets safety standards.
What Happens If You Don't Adapt?
Non-compliance with GPSR can result in serious penalties for your business. If non-compliant products are detected in EU countries, you could face product recalls, sales suspensions or hefty fines. Additionally, complaints from consumers can damage your brand’s reputation.
What Should You Do to Comply with GPSR?
- Check that your products comply with all safety standards.
- Make sure your suppliers also operate in accordance with GPSR.
- Increase traceability by digitizing your product documentation.
- If you operate in the EU market, appoint a responsible person.
- To increase consumer confidence, make sure your product information is accurate and clear.
