What are the GPSR labelling requirements for products?

Labelling is one of the most practical and immediately verifiable aspects of GPSR compliance. Article 9 of Regulation (EU) 2023/988 establishes mandatory labelling requirements for all non-food consumer products placed on the EU market, regardless of the sales channel. The information must be visible, legible, and durable — it cannot be printed so small as to be illegible or on a material that wears off quickly. Where the physical size or nature of the product makes it impossible to place all information on the product itself, the information may appear on the packaging or in an accompanying document, in that order of preference.

The required elements under Article 9.6 and 9.7 are: the manufacturer's full name or registered trade name; the manufacturer's complete postal address, including country; the manufacturer's electronic address — this means a specific email address or a dedicated contact page on the company website (a homepage URL alone is not sufficient, as clarified in the Commission's Guidelines C(2025) 7699); a product identifier such as a type designation, model number, batch number, or serial number that enables the product to be traced; and, where the manufacturer is based outside the EU, the name, postal address, and electronic address of the EU Responsible Person. Where necessary for safe use, safety warnings and instructions must be provided in the official language or languages of the country where the product is sold — not in English alone unless the target country is Ireland or Malta.

For online sales, Article 19 adds a parallel set of requirements: the product listing must display the manufacturer's identity and contact details, the Responsible Person's details, a product image, and any applicable safety warnings — all before the customer completes the purchase. Amazon implements this through its Seller Central compliance dashboard, where sellers must upload this information per marketplace and per ASIN. A single upload to one marketplace does not carry across to others.

What the law says

Consequences of non-compliance